IJSM Contents & Abstracts Volume 12 (2011)

ISBN 978-0-89641-499-0

  • An Investigation of Student’s Satisfaction with Internship Experiences in Sport Management Programs —Taeho Yoh, Yun Seok Choi — The purpose of this study was to investigate students’ satisfaction with their internship experiences in sport management programs. (1-13)

  • A Proposed Relationship between Beliefs about and Attitude toward Advertising through Sport — D Young Pyun, Jeffrey James — (14-32)

  • Exploring the Effects of Sportscape at a Professional Tennis Tournament — Yosuke Tsuji, Gregg Bennett, Windy Dee — The purpose of this study was to examine the relationship between sportscape, overall satisfaction with the facility, and overall satisfaction with the event at a professional tennis tournament. In addition, gender differences and their effects on event attendees’ decision-making processes were explored. (33-49)

  • Relationships between Life Satisfaction, Supervisory Support, and Coaching Satisfaction — Timothy D. Ryan, Aaron W. Clopton — The relationship between supervisory support and coaching satisfaction with overall life satisfaction was examined. It was predicted that coaching satisfaction would mediate the relationship between supervisory support to life satisfaction. (50-62)

  • Leader-Member Exchange, Perceived Organizational Support, and Affective Organizational Commitment of Volunteer Members in Non-Profit Sport Organizations —Hyejin Bang — The purpose of the study was twofold: (a) to examine the influence of volunteers’ leader-member exchange (LMX) on their perceived organizational support (POS), and (b) to assess the influences of LMX and POS on their affective organizational commitment (AOC), in non-profit sport organizations. For the purposes of this study, two hundred fifty eight individuals representing 29 non-profit sport organizations in a Midwestern state in the United States participated in a paper-based survey and a Web-based survey. (63-85)

  • Effects of Motives on Satisfaction and Behavioral Intentions of Volunteers at a PGA Tour Event — Adam Love, Robin, Hardin, Gi-Yong Koo, Alan Moore — Given the important role of volunteers in staging sporting events, this study explored the effects of motivational factors on the satisfaction and behavioral intentions of volunteers at a PGA TOUR event. (86-101)

  • Factor Analysis of Motivation and Constraints for Golfers —Mark Zhang, Li Chen — The golf industry itself is calling for a change of game plan focusing on avid golfers to generate more revenue from them instead of pitching hard to bring in new players. While the research demand is obvious, the specific questions related to golfer motivation and constraints need to be addressed. The researchers studied three medium level golf courses in the Southern Mississippi Gulf Coast region. Approximately 500 survey questionnaires were distributed with 407 valid questionnaires being received at a return rate of 81.4%. (102-115)

  • The Relationship between Perceptions of Academic Preparation for Job Tasks and Job Satisfaction of Athletic Trainers in the Professional Baseball Setting  — John C. Barnes, Scott C. Marley, Alison M. Gardiner-Shires, Mark E. Shires — The purpose of this study was to assess the perceptions of preparation held by one group of administrators in sport: athletic trainers, specifically those employed in professional baseball. Participants completed a survey that was designed to assess their perceptions of preparation for selected competencies outlined by the National Athletic Trainers Association Board of Certification. (116-133)

ISBN 978-0-89641-501-0

  • Test of Normality and Data Transformations in Sport Management Research — Do Young Pyun, Hyungil Harry Kwon — Along with empirical examples, the authors presented the following important issues and problems raised during the procedures of data transformations: (a) the rationale of a subtraction process for negatively skewed items; (b) the different functions of the square root and logarithm based on the severity of skewness and kurtosis; (c) the interpretation and report of results derived from transformed data with a subtraction process. (135-149)

  • Saving College Wrestling in the United States: The Use of Motivational Preferences to Enhance Consumer Interest at the Grassroots Level — Coyte G. Cooper — The purpose of the research was to identify strategies to enhance consumer interest in college wrestling through the examination of consumer motivational preferences at intercollegiate dual meets (N = 144). (150-161)

  • Effective Fundraising Techniques for Charitable Sporting Events: A Case Study for Relay for Life — Meungguk Park, Taeho Yoh, Philip Anton — Recently, charity affiliated sporting events (e.g., American Cancer Society’s Relay For Life®) have become one of the most popular fundraising programs for non-profit organizations (NPOs). The purpose of this study was to identify effective fundraising techniques for NPOs that used sporting events as a fundraising tool. (162-175)

  • The Primacy of Race: Department Diversity and Its Influence on the Attraction of a Diverse Fan Base and Revenues Generated — George B. Cunningham, John N. Singer — In drawing from the resource-based view of the firm, the purpose of this research was to examine the impact of employee diversity on the attraction of a diverse fan base and subsequent revenues generated by NCAA Division I athletic departments (N = 258). (176-190)

  • Value Modeling in Sport Security Planning: Setting Priorities in Security Efforts at Large Spectator Events —Stacey A. Hall, Peter J. Fos, Lou Marciani, Lei Zhang — Baseline protective security measures are implemented to serve as routine inspection for a sports facility. This study examines standard security measures in the area of physical security, technical security, access control, emergency management, training and exercise, and weapons of mass destruction. (191-207)

  • Beyond Beckham: The Designated Player Rule in Major League Soccer —Clinton J. Warren, Stephen D. Ross — The presence of David Beckham in Major League Soccer (MLS) matches has had a tremendous positive effect on attendance. This study analyzes the relationship between match attendance and the presence of all designated players in 2008 MLS matches. (208-220)

  • Issues, Challenges, and the State of Fundraising: Insights from Today’s Sport and Non-Sport Practitioners —Michael J. Mondello, Brian S. Gordon, Don-Won Kim — The purpose of this exploratory study was to contribute to the empirical work examining the fundraising of the fundraising profession and assist fundraising practitioners to utilize this information to efficiently and effectively procure future contributions. (221-240)

  • An Analysis of Sport Management Editorial Board Memberships — Frank R. Urbancic — The purpose of this was to rank the academic standing (visibility) of universities based on faculty representation to the editorial boards of leading sport management journals. (241-254)

NUMBER 3, JULY, 2011
ISBN 978-0-89641-503-4

  • Inside the Huddle: Gender Stereotyping Work among Senior Level Women Athletic Administrators —Jennifer Lee Hoffman — This study provides further insight, describing how women are vulnerable to gender stereotyping of work among senior associate athletic administrators. A typology is presented that describes the organizational structures and processes that help explain why so few women fail to become an athletic director among high profile Division I athletic programs. (255-274)

  • Revolutionizing the Market: Innovative Electronic Branding Strategies within NCAA Athletic Departments — Coyte G. Cooper, Stephen D. Ross, Richard Southall — The purpose of this study was to explore the technologies that Division I FBS athletic departments (N = 64) implement to build their brand image with consumers. (275-287)

  • Successor Type and Coaching Performance In Intercollegiate Football —Kyle Ehrhardt, Chad D. McEvoy, Brent A. Beggs —This article examined the relationship between coaching successor origin and team performance in NCAA Division I football. Three successor groups were examined: a head coach from a different program, an assistant coach from a different program, and an assistant coach from within a program. (288-300)

  • Web-Based Survey Applications: A Comprehensive Review of Providers and Best Practices for Sport Management Researchers — Stephen L. Shapiro, Brendan Dwyer —The purpose of this article was to provide a comprehensive, yet practical guide to web-based surveys and survey methodology for sport management researchers. Specifically, this study sought to assess current web-based survey applications as a form of applied consumer evaluation. The investigation utilized an open-ended response survey and a document analysis of web-based survey providers in order to assess the contemporary use of these applications within the field of sport management. A qualitative research agenda was implemented as a means to better understand the process and perspectives of web-based survey protocol from the standpoint of sport management researchers. (301-326)

  • Influence of Managerial Treatment Facets on Volunteer Satisfaction and Turn Over Intention in LPG Volunteers — Damon P.S. Andrew, May Kim, Seungmo Kim — This study’s purpose was to examine the impact of leader-member exchange (LMX) and perceived organizational support (POS) on volunteer satisfaction and turnover intention of LPGA volunteers.(3327-343)

  • Organizational Culture and Sex Impact Leader Protopypicality and Effectiveness — Thomas J. Aicher, George B. Cunningham — This study focused on one factor, organizational culture, and the degree to which it impacted gendered leadership stereotypes within sport organizations. Utilizing the social identity theory of leadership, we conducted a 2 (culture: compliant, proactive) 2 (leader’s sex: male, female) design to examine the effects of culture and sex on leadership prototypicality and effectiveness. (344-360)

  • Understanding Sport Spectator Involvement in Women’s Professional Basketball Games — Yun Seok Choi, Taeho Yoh, Jeffrey J. Martin — The purpose of this study was to investigate spectators’ involvement level using four motivational factors influencing thought to decision-making processes leading to attendance at women’s professional basketball games (WNBA). (361-377)

ISBN 978-0-89641-506-5

  • A Content Analysis of Sales and Marketing Job Descriptions in the Sport Business Industry: What Should Students Be Prepared For? —Sungwon Bae, John Miller— The purpose of this study was to explore recent job descriptions and qualifications for marketing positions in the professional sport business industry. The results identified the specific knowledge, skills, abilities, preferred experience, and individual traits that professional sport organizations expect of new employees. (379-392)

  • Entrepreneurial Sports Branding Promises: Major and Mid-major Sports Conferences’ Communication Opportunities—Kimberly M. Judson, Lynn Neeley, Timothy W. Aurand—Intercollegiate athletic conferences could benefit from internal branding approaches among student-athletes. The long interview approach was used to explore possible benefits to intercollegiate athletic conferences from technologically-enhanced branding efforts. In-depth interviews with 30 student-athletes from a major and a mid-major conference provided rich, informative data. (393-410)

  • Developing Global Brand Equity in the Spectator Sport Industry — Stephen D. Ross, Patrick Walsh—This article suggests moving beyond the marketing orientation in team sport, and moving towards a global brand image orientation for team sport entities. (411-428)

  • “You Couldn’t Pay Me Enough:” Understanding Consumer Valuations and Ticket Price Efficiency for the Southern Heritage Classic — Joris Drayer, Richard L. Irwin, Nathan T. Martin—The implementation of variable and dynamic ticket pricing strategies indicates an industry shift towards more efficient pricing structures. One method for determining market value is the contingent valuation method (CVM). Using the CVM, the current study determined the market value for event tickets and explored differences in buyer and seller valuations. (429-442)

  • The Long-Term Effects of Participation in High School Athletics on Obesity and Overweight — Mark Gius—In the United States, rates of obesity for almost all demographic groups have increased dramatically over the past thirty years. Although many solutions have been proposed for reducing the prevalence of obesity, one way that has been mentioned frequently is to exercise more and to encourage participation in high school athletic programs. The purpose of the present study is to ascertain if participation in high school athletics in the United States reduces the probability that a person will become obese later in life. (443-454)

  • Sponsorship Fit: A Contemporary Perspective of LPGA Volunteers — Karen Danylchuk, Eric MacIntosh—Increased legislation on tobacco and alcohol sponsorship has posed a challenge for sport event organizers. As well, obesity concerns lead to questions about the appropriateness of fast food and non-alcoholic beverage sponsors. Through a written survey, this study sought the opinion of community volunteers (N = 118) at an LPGA event regarding the appropriateness of these types of sponsors. (455-470)

  • Treading the Political Media Waters: Coverage of the 2008 Olympic Games in U.S. and Chinese News Outlets — Andrea N. Eagleman, Galen Clavio, Dae Hee Kwak—This study sought to examine two online news websites throughout the duration of the 2008 Olympic Games—PeoplesDaily.com, based in China, and USAToday.com, based in the United States—in order to determine what differences, if any, existed in the countries’ coverage. The study was based on the Social Responsibility theory of the press and the Soviet Communist theory of the press (Siebert, Peterson, & Schramm, 1956), and employed a quantitative content analysis methodology. (471-485)

  • Food and Beverage Industry Takes a Bite Out of U.S. Luxury Suite Market — Peter Titlebaum, Debbie Titlebaum, Ron Dick—The purpose of this exploratory study is to examine best practices in Food and Beverage (F&B) to understand the services that impact the luxury suite industry. The research group interviewed representatives of F&B services for venues and teams to explore how they deliver service. (486-496

  • Index to IJSM Volume 12— (497-500)

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